Define Your "Why" As A Musician
I hope your new year is off to a great start.
As promised I’ll be sharing what I believe are the top five ways to help you be more productive as a musician in 2021.
The first one is to Define Your Why. What is your “Why”?
According to best selling author Simon Sinek it’s:
“The compelling higher purpose that inspires us and acts as the source of all we do.”
He goes on to say:
“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”
He uses “The Golden Circle” to illustrate this point.
So how does this apply to you? Well, most rappers, singers or music producers start by telling people Who they are, What they do and How they do it, but never quite cross over into telling people the compelling Why behind it all.
Here’s an example of how an artist may approach their fanbase:
- The Who: Hi, I’m Aaron
- The What: I’m a rapper and singer.
- The How: Please check out my song on Spotify. Also, please check out my IG Reels and Tik-Tok videos.
This approach actually may get Aaron some attention. Not necessarily fans, but attention. If it does help Aaron grow his fanbase, what is the depth of these new fans? Will they actually visit his Spotify page when a new single drops? Will they buy Merch? Will they still be around in 6 months?
Now let’s look at how this same artist could start by introducing his “Why” to his audience:
- The Why: Music helped me get through some difficult parts of my life. Each and every song that I write is a reflection of how I endured and overcame hardships. If you can relate to that and you also see yourself as an overcomer, you will love my music. My name is Aaron (The Who), a rapper and singer (The What) and I’d love for you to support the movement by checking out my latest single (The How). Link in bio (CTA/Call To Action).
I’ll stop here, but I think that you can agree that the second approach is more inviting, more compelling and draws you in more.
Use the Golden Circle (first image above) to define your why as a musician. This will give you the proper foundation for a year of increased productivity because you will be more deeply aligned with your work, which should increase your desire and hunger to write and produce more music and content for your fanbase.
If you want to learn more, pick up the book “Start With Why” by Simon Sinek. If you have questions for me, reply to this email and I’ll be happy to help.